The Way It Is, Like It Or Not...
"He is proud of the GIF, but remains annoyed that there is still any debate over the pronunciation of the format. “The Oxford English Dictionary accepts both pronunciations,” Mr. Wilhite said. “They are wrong. It is a soft ‘G,’ pronounced ‘jif.’ End of story."
~ GIF Creator, Steve Wilhite, Receives Lifetime Achievement Webby Award - NYTimes.com
wow the beach looks great.